![]() It will be interesting to see where the platform goes next. I have gotten a ton of emails from designers everywhere that are super enthusiastic and excited about the potential of Kickstarter. Thanks for your time Scott, and congratulations again! We feel like we're looking at the numbers for a Hollywood sleeper hit that turned into a blockbuster. I think that if the right story, solution and design were presented on this platform, and the creator had open dialog via the blog during development, it could fuel some solutions that could have a positive social impact. the typical snarky and hater mentality you often see on the blogs. It's great to feel so much positivity vs. My question is "What happens when the timeframe goes from 1 to 2 months to 6, 9, or 12 months?" Maybe it could work.īackers are generally in it not only for the product but to see you succeed, it seems. TikTok and LunaTik are very quick-to-execute products that we are doing even faster than most companies could. Of course, the thing that still needs testing is people's tolerance for delivery. ![]() And most importantly it gives us a little freedom to maybe invest in some other ideas we may have. It also allows us to pay for the eCommerce website and some hired help in managing the operations and day-to-day so we can focus on MINIMAL clients. I am still not sure we will go to big-box retail but it takes the pressure off if we do. Typically this is a huge risk with retailers all wanting your product on consignment or buy-back terms. Well, it makes buying the inventory and thinking about retail a lot easier. ![]() Ed Boyd, Head of Design at Dell, introduced us at the. Share with us how you and Scott met, and what do you think is the connector that brought the two of you together WF: Scott and I have known each other for years. What does this amount of funding, which is currently through the roof, mean you can do with the project? MINIMAL: You and Scott Wilson coming together to create a complementary partnership with MNML Ventures feels like a perfect fit. I wanted to see how powerful the Kickstarter platform could be. But I am not sure if I will turn this into a brand or product line, that wasn't the point of the effort. So I am going to talk to a few former suppliers about this. I know personally I would like to have a small Bluetooth adaptor to plug into the side so I could run with wireless stereo headphones. In the evenings, as the sun sets behind the mountains, the night sky above Wilson Creek unveils a mesmerizing display of stars. After the Kickstarter period ends we will have an eCommerce site set up for additional online orders and from there we will probably offload the fulfillment and distribution to a 3PL (third party logistics) partner.Īfter that, I am not quite sure. We far surpassed our minimum order quantities from the factory so I have had to place a much bigger purchase order. The first thing is to make it through the next 17 days and see how many backers we have and fulfill their orders. And the backers are unbelievably supportive and positive once they have invested. ![]() Backers roll in 24 hours a day from all over the planet. These are retail numbers for a product that is not in production yet. Scott Wilson: Well, I wouldn't have designed these if I didn't think there was a market for them but the response is overwhelming especially for online. Wilson managed to separate himself from the hecticness long enough to give Core77 a brief interview on the phenomenon.Ĭore77: How do your initial expectations for the project compare to the current reality? When we announced their pledge-seeking for the TikTok and LunaTik Multitouch Watch Kits on November 18th, we had no idea just how far they'd go the initial target was a paltry $15,000, but as of this morning the current pledged amount is $461,788-and there's still more than two weeks left in the pledging period! In addition to being a successful designer, Scott Wilson changed the world of entrepreneurship when in 2010 he unleashed the crowdfunding movement raising $1 million in 30 days for his project LunaTik.Scott Wilson & MNML have experienced insane numerical success on Kickstarter for their kit that turns iPod Nanos into wristwatches. Recently he was named by Time Magazine's Top 100 Designers as one of his company's most influential designers as well as one of the most creative players in Business. Thanks to his hands-on approach, concrete and pragmatic, Wilson combines in his projects all his various skills as inventor, designer, storyteller, strategist, entrepreneur and engineer. Scott Wilson and his team manage to balance the rational and the emotional, but also technology and art, so that they can meet every need, both business and consumer. His projects always vary from technology to medical and consumer products to lifestyle like furniture or environments. He is the founder of MINIMAL's production base and brand in Chicago and San Francisco. Scott Wilson is an American entrepreneur and designer, recipient of the prestigious Smithsonian Cooper-Hewitt National Design Award.
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